Media Education in school is a
pressing need…
Are our kids media
literate? Have we ever advocated our
kids about internet etiquette? Do our kids have any idea about the mechanism of
how some multi-media organization and
paper media offices work? Today, our
kids are exposed to various magazines, news papers, television programmes and
to internet? Therefore it is definite
that they are exposed to various audio-visual information hardly realizing that
these aired information can be commercially motivated-some with bias propaganda
and some with chauvinistic drive. Every concerned parents and educationists
should realize the immediacy of advocating kids especially upon the digital
media. Today, parents cannot afford to be complacent and shift this delicate task
to our teachers and play safe-in fact it’s a joint responsibilities.
In a school setting,
teacher can advocate and make our kids aware of how to approach and how to
react to various technological gadgets- and the information that they derived
with use of such hi-tech gadgets. While at home parents can be exemplary and
monitor how they respond to such gadgets and the information that they
accumulated through it. As a matter
fact, educating our kids to handle multimedia with right approach is the key.
Today, modern media is
aggressive-fast and tingling. In the
pretext of sustenance, at times various vulgar images and tapes are flashed to
earn money. Moreover, business orientated
ads thinks in terms of profit and can go to any extent to falsify information
and annoyingly play foul with the language. Let’s accept it, their intent is
more to profit than product. However, it
would be naïve to blame the media-perhaps it is our complacency and ignorance
that is more to blame.
The video violence
through some Play station and computer games, television, movies are rampant. At times, exhibition of pornography and
vulgarism in digital gaming world is too extreme for psychological growth of
our kids. Moreover, sexism, stereotypical
showcase of products and some ads are too impractical to comprehend yet viewers
are easily mesmerized to it.
Can anyone really
increase their heights with xyz product?
It is pretty amazing to believe that there are some products which can
help to pop out our muscles without exercise?
Would you like to use perfume that makes girls run after you? A fake dentist telling us to use his choice
of product is too cheap to watch? There
is nothing wrong in watching such amazing creativity but how you respond to it
after watching is critical.
Friends, we really need
to enlighten our kids to handle handsomely when it comes to media information. Let’s
make them media literate otherwise unpleasant rumours and subjective opinion
can lead to a society that can be extremely communal and poorly educated citizen pertaining handling
media and its mechanism.